We will analyse the current state of your ON-PAGE SEO and that of your competitors to prepare a detailed action plan for your website’s SEO optimization.

• Complete on-page SEO analysis
• Competitor domain analysis

Having the right domain is of crucial importance for your SEO. We will assist you through each step.

• Domain creation strategy: Creating a clear vision of what you want to achieve if you are just registering your first domain is important before you decide what top level and second level domain you should use as they can greatly impact your SEO.
• Second-level domain (SLD): In our case that would be “veniluck” in veniluck.com. This is the most memorable part of the domain and it should be selected after careful consideration. If you are creating a new website, it’s important to select an appropriate and SEO friendly root domain name that includes a keyword describing your core business. Our team could assist you with the creation of one in accordance with your company name and primary business activity.
• Top-level domain (TLD): (info) TLD is the last part of the root domain in our case that is “.com” and the TLD can impact your SEO. Having a country specific TLD such as .us, .eu, .ca can improve your SEO in the particular region, but it can have a negative impact on your overall global ranking.
• Subdomain: (info) Subdomain is for instance “blog” in blog.veniluck.com. They are treated as a different site altogether and could impact your SEO by helping you create separate version of your site with a different structure dedicated for a mobile use only or for a different region with region-specific content as well as different language for example.
• Subfolders: (info) Subfolders are connected to your Second-level domain (SLD) for instance “/web-design/” in https://veniluck.com/web-design/ and could be a great way to differentiate yourself from your competitors and improve your overall SEO when used properly.
• Domain registration: How far ahead a domain is prepaid can affect your SEO. Our team can help you determine a suitable period according to your needs and administer the payments.
• Domain analysis: We can perform a detailed analysis of your domain and its history and produce a report containing all aspects of your domain and how they contribute to your SEO.
• Domain optimization plan: This service includes a domain analysis but for every aspect also provides detailed steps on what and why it should be optimized. Sometimes changing the domain may be the best strategy in order to achieve your goals, SONY has changed their entire name, so it won’t be so difficult to just change your domain if necessary.

We will optimize each aspect of your website including any GRAPHICS, VIDEOS and IMAGES.

• Images selection: Having the right images improves your user experience thus your retention rate.
• Images placement: Having the right images is important but also as important is where they are placed in your website. Our team will assist with determining the best spots for your images.
• Alt attributes: If you use images or videos on your webpage it’s important to integrate Alt Tags within them so that search engines could interpret those images. Properly tagged images will improve your overall page ranking.
• Responsive image
• Image aspect ratio
• Image resizing
• Image format selection: Having the right format can impact your SEO. Our team will select SEO friendly modern image formats or upgrade your current images accordingly.
• Image caching

Complete keyword (keyphrase) optimizatio.

• Keyword (Keyphrase) research: Researching keywords that are relevant and often searched for in your field to integrate them within your content.
• Keyword (Keyphrase) analysis: Conducting keyword analysis of a website to identify obsolete keywords and determine relevant and up to date ones. We will measure the relevance of the currently used keywords based on overall search history of the words and let you know how they contribute to your goals. Also, we shall check if the keywords are placed appropriately through your Title tags, Meta descriptions and the rest of the content.
• Keywords (Keyphrases) creation: Creating relevant to your target audience and specific to your business keywords that your clients could associate your business with is a way to set yourself apart from your competitors.
• Focus keyword (Keyphrase) selection: The Focus keyword is the one you want your webpage to rank high in SERPs when users search for it. It is important for the SEO and it should be selected carefully. We will analyze your content and help you select the most appropriate one.
• Related keywords (Keyphrase) creation: This allows to rank high not only for the the selected Focus keyword (Keyphrase) but also for related ones.
• Focus keyword (Keyphrase) synonyms creation: Creating relevant synonyms for your focus keywords, helping to make your texts easier to red while improving your SERPs ranking as many users may search the net using a synonym instead of the defined Focus keyword.
• Keyword (Keyphrase) in introduction: We will make sure that your keyword is included at the beginning of your content as this will impact your SEO.
• Keywords (Keyphrases) distribution: It’s important that your keyword is placed appropriately throughout the content of a page.
• Keywords (Keyphrases) density: How many times the keyword is used regarding the text length is important for your SEO.
• Keywords (Keyphrases) in subheading: Using your keyword in subheadings in the range of H2-H6 impacts your SEO as well.
• Word cloud generation: This will provide a visual representation of the most commonly used words in your content and see how users and search engines perceive it.
• Keywords (Keyphrase) length: Based on the type of page and other criteria it’s important to use the appropriate length.
• Keywords (Keyphrases) in meta description
• Keyword (Keyphrase) in slug
• Previously used keyword (Keyphrase) check: Using the same keyword or keyphrase in more than one of your pages is not a good SEO practice and may impact your page negatively. We will check if there such instances.
• Keyword (Keyphrase) in title

Complete content optimizatio.

• Content audit: (info) We could perform a content audit to determine overall quality and relevance and prepare a detailed action plan for improvement
• Content relevance improvement
• Content structure improvement
• Evergreen content creation
• Duplicate content removal
• H1 – H6 tags definition: Those tags are the text titles within a page. Structuring your texts using H1 – H6 tags not only makes your content easier to read by users but also impacts your SEO by helping search engines provide your content to users that are looking for it.
• H1 – H6 tags distribution: You should distribute the H1 – H6 tags in accordance with your page content as that can affect your SEO and thus it’s important to be done appropriately.
• Paragraph length: The right length should be selected considering your content. Shorter paragraphs tend to be more scannable by search engines and users thus helping your rank higher in SERPs. Selecting the right length will reduce the bounce rate and additionally improve your SEO and ranking.
• Sentence length
• Structural text elements

Complete URL optimizatio.

• URL structure
• URL readability (SEO friendly URL): Converting the URL to a readable or “friendly” format is another step towards better internal optimization.
• URL canonicalization (Canonical tag): – learn more
• URL redirects: This is a way to redirect users visiting one URL to another. If done correctly it could increase the traffic to the URL you are redirecting to. We could assist with choosing URLs that users may visit and set them to redirect your main URL.
• Favicon set up

Complete ON-PAGE links optimization.

• Internal linking: Internal or also known as outbound links are links that redirect to content on the same domain. Using inbound links can help you structure the content of your website and improve overall user experience. It also creates additional keywords for the content of the page, which are indexed by search engines.
• External linking: External or also known as outbound links are links that redirect users to other domains. Linking to websites with high authority can be beneficial to your SEO and also give you the opportunity to provide more relevant information to your visitors by including links to pages describing a given term or subject in greater detail than what you want to include on your own website. This said the number of outbound links should be limited and only used to enrich your overall content quality. We will assist in selecting appropriate external links and add them to your website making sure you are legally compliant when using external links.
• Link depth determination: Link depth is how many pages you must enter to reach a given page. It affects the PageRank and important pages on your website should have low link depth and be accessible with fewer clicks. – learn more
• Broken links removal

Complete mobile optimization.

• Compatibility between devices
• Meta viewport
• Media query configuration
• Mobile preview

Complete ON-PAGE ads optimization.

• Annoying ads removal
• Relevant ads implementation
• Ads.txt file configuration
• Call-to-Action

Placing links on sites with similar content to generate more visits to your site. We can assist with:

• Backlinks check: Checking the number and location of all current backlinks.
• Link generation
• Backlinks exchange programs: Organizing link exchange programs with suitable partners
• Excessive link exchange prevention
• Backlinks placing: Placing links of your website in appropriate sites and directories
• Backlinks anchor text: This is the visible text seen on hyperlinks when linking to another location on the web and it provides information about the content of the link’s destination thus it is important to use suitable text that will make users more likely to click on the link.

Well planned and executed content promotion can greatly improve your overall domain authority.

• Guest content: Providing other websites with relevant content that will promote your business
• Forum posting: Identifying suitable forums and making posts promoting your website in them
• Blog commenting (Blogging): Helps build relationships with users in your industry thus promoting links back to your site.
• Registration in web portals: Web portals gather information on different topics and organize it. By registering your website in web portals dedicated to the content that you provide you expose your website to more people that are potential visitors.
• Off-page copywriting: Preparation of professional texts in order to promote your website.
• Domain authority improvement
• Content promotion: Well planned and executed content promotion can greatly improve your overall domain authority.

The service includes:

• Local keywords integration: Researching and integrating relevant local keywords on your website.
• Local website copy: Creating a location-specific website copy.

The service includes:

• Local (Directory) listings: Making sure that when users search for service providers in specific locations that those near you will find you by adding contact information and your site in local directories.
• Google local optimization: Optimizing Google My Business and other services for local searches.
• Local review promotion: Promoting reviews on local review sites and forums.
• Local backlinks integration: Placing backlinks in relevant local websites.